The question is this: what is your business today – what is your current business? Not what was your business yesterday, but today?
Here’s Seth Godin’s quote (part of a 10 minute “casual presentation” video by Seth Godin – watch it here):
“What you did well isn’t important anymore.
That’s the key shift. Now you have to do something else really well.
The industrial complex is falling apart.
I can get it (your product, that product you sold yesterday) cheaper.”
So – what are you doing well today? Not yesterday, but today?
Sometimes it really is a choice between “positive thinking,” and “realistic thinking.” I don’t know about you, but I would want my doctor to be really good at realistic thinking. Atul Gawande goes a step further, and affirms the validity of and the power of “negative thinking.”
Excerpted from his New York Times article, The Power of Negative Thinking by Atul Gawande:
Whether one is fighting a cancer, an insurgency or just an unyielding problem at work, the prevailing wisdom is that thinking positive is the key – the Secret, even – to success. But the key, it seems to me, is actually negative thinking: looking for, and sometimes expecting, failure.
…you don’t want to constantly seek out the inadequacies of your children, your looks, your abilities as you age. But in running schools or businesses, in planning war, in caring for the sick and injured? Negative thinking may be exactly what we need.